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Videos

Opening ESOMAR Latin America Event 2014 (Spanish)

How can market research contribute to continue the region’s accelerate growth? And what is the role of the researcher in this newly defined business landscape?

Catalogue: Latin America 2014: Accelerating Growth
Authors: Juan Carlos Tejada, Susana Marquis
June 15, 2017
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Citation

Tejada and Marquis (2017a, June 15). Opening ESOMAR Latin America Event 2014 (Spanish). ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/opening-esomar-latin-america-event-2014-spanish-


Videos

Unspoken: Swipe right, swipe left (Spanish)

Mobile devices are everywhere, and changing everything. Nowadays, people simply swipe or tap their screen to share their opinions with the world. Decisions are influenced by feelings, moods and our memory. As a research industry we have to adjust to...

Catalogue: Latin America 2017: #IN
Authors: Juan Andres Tello, Andrés Moreno
Company: SKIM
April 5, 2017
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Citation

Tello and Moreno (2017a, April 05). Unspoken: Swipe right, swipe left (Spanish). ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/unspoken-swipe-right-swipe-left-spanish-


Videos

What now? (Spanish)

Latin America is facing one of the most complex moments in its recent history. From the corruption scandals in Brazil, to the turmoil in Venezuela, from Mexico's border relationship with USA to Argentina’s financial turbulence. This presentation...

Catalogue: Latin America 2017: #IN
Author: Alejandro Schtulmann
April 5, 2017
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Citation

Schtulmann, A. (2017a, April 05). What now? (Spanish). ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/what-now-spanish-


Videos

Coca-Cola culture club (Spanish)

This presentation explores how Coca-Cola's culture of high brand execution performance in the point of sale and a tracking technological solution can leverage channel and trade strategy to the next level. It will showcase how transferring and...

Catalogue: Latin America 2016: Research Renovation
Authors: Gabriel Neira, Jorge Fonseca
Companies: Dichter & Neira , The Coca-Cola Company
June 15, 2016
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Citation

Neira and Fonseca (2016a, June 15). Coca-Cola culture club (Spanish). ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/coca-cola-culture-club-spanish-


Research reports

ESOMAR data protection checklist (Spanish)

The purpose of this document is to provide researchers, especially those working in smaller organisations that might not have extensive resources or experience in data protection requirements ,with general guidance on their responsibilities within a...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). ESOMAR data protection checklist (Spanish). ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/esomar-data-protection-checklist-spanish-


Videos

How to enter in a highly competitive environment without sinking (Spanish)

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation
Authors: Maria Claudia Foschi, Carolina Mejía Posada
June 15, 2016
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Citation

Foschi and Mejía Posada (2016a, June 15). How to enter in a highly competitive environment without sinking (Spanish). ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/how-to-enter-in-a-highly-competitive-environment-without-sinking-spanish-


Videos

Illicit trade (Spanish)

Despite the efforts of global organisations, governments and companies in controlling illicit trade, the phenomenon continues to be a latent threat for the global economy. According to the World Economic Forum, the global value of illicit trade and...

Catalogue: Latin America 2016: Research Renovation
Author: Lourdes Alvarez-Chavarria
Company: Euromonitor International
June 15, 2016
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Citation

Alvarez-Chavarria, L. (2016a, June 15). Illicit trade (Spanish). ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/illicit-trade-spanish-


Videos

The ESOMAR representatives tour (Spanish)

ESOMAR Representatives from different Latin American countries will update the audience with the latest news regarding the Digital/Tech startups climate in their countries.

Catalogue: Latin America 2016: Research Renovation
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). The ESOMAR representatives tour (Spanish). ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-esomar-representatives-tour-spanish-


Videos

Behind the curtain (Spanish)

We want to GO BEYOND what is known in terms of consumer trends and provide a fresh framework to help gather a new and inspired understanding of consumers everyday life and how it impacts brands.?This interactive session will generate an experiential...

Catalogue: Latin America 2016: Research Renovation
Authors: Mariela Mociulsky, Ximena Díaz Alarcón
Company: Trendsity SRL
June 15, 2016
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Citation

Mociulsky and Alarcón (2016a, June 15). Behind the curtain (Spanish). ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/behind-the-curtain-spanish-